Preselling - The Art of Building Anticipation

Preselling is the work you must start doing before you release and sell your product; that's why it's called pre-selling. It's the work you do to convince your to-be-customers that your product has great benefit and only a fool will pass your offer without purchasing -- all this without actually "selling" the mentioned product.

Preselling can be seen as selling yourself to the customer before you sell your product. When you sell yourself to the customer, you are making your customers think "okay, this guy is not one of those greedy marketers. He's actually here to help me out." so that they will let their guard down and listen to your sales pitch.

Preselling is also the art of building up anticipation. If a friend told you his chronic headache has been solved overnight by “some new medicine” but did not mention what it really was, would that leave you wondering what the medicine really is? More so if you're having a chronic headache yourself! That's why by mentioning a benefit which would get your prospects' ears perked up again and again but not really revealing what the solution is, you will get your prospects dying to hear what you have to say next as you reveal slightly more about the solution each time. When you finally uncover the whole thing, your prospects will be crawling all over your website looking for the buy button!

However, preselling is not just about unveiling your product bit by bit. In fact, that was only one of the various ways one can presell. For example, you might run a weekly newsletter on acne problems and coincidentally you have just written this great ebook called “10 Ways to Solve Acne Woes Once and For All”. In your newsletter, you can presell by including a snippet or two from your ebook and mentioning it as a viable solution to acne problems. If people get good advice from your newsletter, they will perceive you as an expert on acne problems and naturally will be curious to find out the ways you can teach them to solve their problems.

At the end of the day, it all boils down to giving value to people before you ask people to buy something from you. If you can help people to solve their problems, they will, more often than not, be very willing to buy products from you.

One Hindrance To Life-Long Success Hey ,  Are you totally committed to the things that are important in your life? There's a really quick test to find out if you are. (I'll get to that in a minute.)

You see, in order to succeed in anything - your business or career, paying off your debt, growing your finances, marriage, family, traveling, helping orphans - commitment is a requirement. Success demands commitment. If you are not committed, you will never succeed.

When people are not committed, it shows. People are often not committed to a business they are in. Sure, they might be committed for a little while, but as soon as they run into some trouble, they quit. Others have a dream to feed orphans or to supply clean water to the poor in other countries, yet months go by and they've done nothing to either give their time and money, or even to spread the message about the need.

A lot of people say they want to do something, but more often than not, they just don't do what they say they're going to do.

Here's a quick test to determine whether or not you are committed: Do you complain? Complaining shows you are not committed. It shows you are not 'all in'.

The truth is, if you are not 'all in' for succeeding in your business, other people around you know it - especially your prospects, customers, and co-workers. So think about it. Why in the world would they follow you if they know you're not committed? They won't, because they know you will eventually quit.



If you are not committed in your marriage, you probably complain a lot about your spouse. If you complain about your spouse, it shows you have already taken one step in the wrong direction towards quitting on the marriage.

It's the same with your kids. If you are fully committed to being the best parent you could possibly be, complaining is not an option. Success is the only option. Finding solutions to handle those very challenging times, from your toddlers all the way to your teens, and with everything from homework to keeping their rooms clean.

If you are not committed in your job, you complain about your boss, your co-workers, and the work you have to do. That is a sign of no commitment! And a lack of commitment will never lead to success.

Where there is no commitment, there is no ownership. Where there is no ownership, there is no success. Period, end of story.

So if you're committed in your business, you're not complaining that your customer isn't buying, or about your employees or distributers. You're finding solutions. You're tracking your results and improving yourself and the business model. You're looking to learn the skills you must learn in order to succeed. That's what a committed person does.

But someone who is not committed simply complains until they sell themselves on quitting. Do you understand that complaining is a form of sales? It is selling yourself and others and making a case against the thing you said you wanted to succeed in.

You've got to stop complaining and start finding solutions. There are solutions all around you, right in front of you, there are solutions for everything I just mentioned.

And here's the thing about solutions: They may cost you money and time. And why? Because if it doesn't cost you something, it has no value to you. And if it has no value to you, you will not impliment those important solutions. But when you have to put skin in the game and make an investment of time or money into learning the skills you need to implement the solutions that will bring you success, you are 'all in'.

, I bet you can think of times in your life when quitting was absolutely not an option. I'm sure you can think of times when you never even allowed your mind to entertain the thought of quitting. You refused to see the down-side of what you were doing because you were so focused on finding solutions.

The bottom line is, you will either think about solutions, or think about complaining. Only one will lead to success in your business, career, family, finances, and life. So keep your focus on solutions, and shut the door to the complaints that want to come out of your mouth.

Can you imagine if your entire office, all your employees or co-workers, your whole family, and every single one of your clients could grasp this concept? Do you see how that would completely change the dynamics of your work environment, your relationships, and your bank account?